Released on = December 20, 2006, 8:20 am

Press Release Author = Katie Doling-Bastianelli/BonoVox PR

Industry = Apparel & Fashion

Press Release Summary = Free offers increase PageRank leading to big profits for
online retailer.

Press Release Body = Santa Monica, CA (BonoVox PR) December 20, 2006 - Christine
Tenney and Francie Johnson, owner and vice president, respectively, of custom design
store DraperyAndBedding, have recently experienced a notable increase in free fabric
sample requests. While these textile gurus are thrilled with the high linkback rate
to their website due to people spreading the news, they are a bit awestruck by this
frenzy to stockpile fabric samples.

The two sisters, Christine and Francie, have been crafting custom window drapery and
bedding for over 15 years. All of their products are made to order and many are
featured in homebuilders' model homes across the country. Maintaining a stock of
approximately 300 patterns, DraperyAndBedding is able to offer exceptional prices
for luxury designs that can be catered to fit any dimension.

As part of DraperyAndBedding's dedication to providing customers with unique offers,
the designers regularly offer discounts on patterns containing seasonal colors. With
a current discount of 10% off any fabric that contains the color orange or brown,
sales have jumped this fall and have inspired a new offer to help customers decide
which pattern best suits their tastes.

This latest offer complements DraperyAndBedding's promise of a hassle-free
experience and customer satisfaction by allowing prospective customers to request a
free sample of a desired pattern to see how the colors correspond to their
surroundings. Initially it was the store's loyal customer base that eagerly began to
take them up on their offer. However, the word spread rapidly and the number of
visitors to DraperyAndBedding's website has soared, along with the profits.

With a whole section of their website devoted to an alluring array of free samples,
people are attracted as much to perusing for a pattern as scanning the
characteristic name assigned to each swatch. It is no wonder that countless other
websites are referring this anomalous band of fabric seekers to DraperyAndBedding's
website to beseech their free swatch.

Whatever the motive for fabric sample requests, DraperyAndBedding never could have
predicted that offering free swatches would have such a beneficial impact on their
business. Although some fabric seekers may be in it just for the free fabric
pursuit, the large majority of free requests transform into orders for feathery
duvets, exquisite valances and more, much to the delight of Christine and Francie.

For more information on DraperyAndBedding, or to request a free fabric sample,
visit: http://www.draperyandbedding.com.

About DraperyAndBedding:
Design custom drapery and bedding online with our easy to use product designer. With
over 400 in-stock fabrics to choose from, it's easy to design a dream room at an
amazing price. We provide the latest technology with \"old school\" service to provide
a hassle-free design experience.
Mesa, AZ 85204
800-592-8065
www.draperyandbedding.com


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Web Site = http://www.bonovoxpr.com

Contact Details = Represented online by BonoVox PR
www.bonovoxpr.com
Katie Doling-Bastianelli
katie@bonovoxpr.com
602.451.9586